Why Your Medical Supplies Biz Needs a Quick Website
On the internet, there are two truths that should not be forgotten:
1.) Video cat has Youtube.
2.) Speed is king.
Although both statements are absolutely true, only one applies to your medical supply business.
Search engines, in particular, Google, have changed search ranking rules for the past year. Before, if you had solid content and lots of links to your page, you’re good.
In the past, you simply posted a blog about polymemic pads and anyone who searched for them would find your page if you were an active site. Now, if your page does not load fast enough, it falls in the rankings.
This is especially true after mobilpocalypse, where Google decides that if your site is not mobile friendly, it will be downgraded.
What does this mean?
You should be quick.
There’s a good reason why Google does this step. According to their research, if a shopping or travel site takes more than three seconds to load, consumers will find other sites.
If you run a medical supply business, it can be disastrous considering the amount of competition that is out there. Simply put, the question of “why your medical supplies need a fast website” can be answered with two statements:
Customers leave you if you have a slow loading time.
We live in an age of instant gratification. What normally takes 45 minutes to make the oven takes 4 minutes in the microwave. It used to take 10 minutes to get to the internet using AOL. Now it’s just a matter of opening the laptop.
You have three seconds until your customer thinks something is wrong with your page or something’s wrong with you. Either way, the end result is that you lose money.
Customers will never find you because Google will bury your page if it’s slow.
In the online world, competition is everywhere. If you are looking for a product that sells your pages, there are almost certainly thousands of other pages that do the same.
The difference often goes down to where you are in the rankings. The results on the first page of Google search results get 91.5% of traffic. These customers have already purchased their goods without being aware of your existence.
Now You’re Left A Little, Come Talk About It Happy
No, not the cat video mentioned.
The good news is it’s easy to check your site’s performance. Run a speed test designed by Google, and get the results.
From there you can see your web page and find out what slows it down, then fix it. Get rid of unimportant images. Get rid of some HTML in the main page.
It may feel like pain or a lot of hard work. If you think of yourself thinking so, imagine your customers giving your competitors money.
The image itself should tell you why your medical provider needs a fast and efficient website.
Do not wait to get started!
Businesses that do not move forward fail. Often websites will be incorporated into the backburner because the mentality is “invisible, out of mind”.
Even if you have a brick and mortar store, your website can be the cornerstone of your success. It’s an advantage with much less overhead! If your site is your only store, there’s no reason not to fix this problem today.
Do not let anything be fixed like a slow loading time to frustrate your customers’ satisfaction.